HOUR PASSION

Based in Saint-Imier, Switzerland since 1832, Longines watchmakers enjoy expertise steeped in tradition, elegance and performance. With generations of experience as the official timekeeper for world championships, and as a partner of international sports federations, Longines has created strong and long-lasting relationships in the world of sports over the years. The Longines brand, with its winged hourglass emblem, is established in over 150 countries.

Rado is a globally recognized brand, famous for innovative design and its use of revolutionary materials to create some of the world’s most beautiful and durable watches. Ever since its beginnings in Lengnau, Switzerland, Rado has been a pioneer, with the brand philosophy “if we can imagine it, we can make it” still holding true today.

The theme of Tissot is "Innovators by Tradition", so craftsmanship and innovation have always been at the forefront since the brand was founded in 1853. Thanks to special materials, innovative functions and extraordinarily detailed designs, these time pieces are available in 160 countries.
Tissot's long history of fine engineering has been recognized, so they are affiliated with sports, where each moment matters, as the official time keeper and global partner for many different events.

Georges Schaeren founded Mido in 1918, and today it is based in Le Locle in Switzerland's Jura Mountains. The brand name Mido comes from the Spanish "Yo mido", which means "I'll measure". Sublimating the approach of transcending generations, an accurate and unvarying Swiss watch has been created.

Swatch launched in 1983 by Nicolas G. Hayek, is a leading Swiss watch maker and one of the world's most popular brands. The first Swatch watches surprised everyone with their revolutionary concept, creative design and provocative spirit. Today Swatch continues to innovate and surprise with new models, collections and special editions.