Creative director: Yuichi Kodama, vivision
He was born in Niigata in 1975 and graduated from the Department of Chemistry, Faculty of Science, Tohoku University. After graduation, he worked at an advertising agency before becoming independent. After joining “CAVIAR” in 2006, he established “vivision” in September 2013, where he has engaged in a wide range of activities, from planning and directing video works such as TV commercials and music videos to directing live performances. He participated in UNIQLOCK in 2008 as a planner/director, winning the Grand Prix in the Titanium category at the Cannes Lions International Festival of Creativity, as well as the Grand Prix at the Clio Awards and One Show, among many other awards. Since 2015, he has been involved in overseas advertising as a member of the London-based creative agency “CANADA LONDON.”
We created the content imagining the final pavilion for visitors to Japan during the Expo, like "a device to reencounter the people visitors met on this trip". That could be a kind taxi driver, a sushi chef who served superb nigiri sushi, and young people in unique clothes. This is a space where such memories come back, and you feel the afterglow of your trip. It may be like biting into the end roll of a movie, or it may be like a moment of surprise when you see a nostalgic friend again.
